Sure-Grip is a highly respected roller skate brand, creating quality skates, plates, wheels, accessories, and more, many of which are made in the USA from recycled materials. Founded in California in 1937 by John L. Wintz, Sure-Grip focuses on designing quality products that last. Our favorites include the Boardwalk skate, the Rock GT-50 derby skate, Avanti and Avenger plates, and the LoRide plate.